Youtube TV

Business Problem: Brand Share

With many other streaming services being on the market, we had the challenge of making Youtube TV the top choice among them. Through our campaign we were tasked with highlighting the Live TV features that Youtube TV offers. By taking in our target market of “social streamers,” people 18-34 years old who are hyper connected with society through their many digital platforms, I found it important to address the ease that the consumer would be faced with by having Youtube TV be their live TV provided.

Main Idea: Never miss a moment again with Youtube TV

Whether this is never missing the best moments of your favorite TV programs, which is a common concern people have for live TV streaming, or never having to miss a moment from your life with the ability to take Youtube TV with you anywhere, Youtube TV allows you to be a part of every moment. The allure of live TV to our target consumer is that they want to be up to date on everything going on around them, and this streaming service allows them to do so.