My Work

Through my time at the University of Minnesota I have had the opportunity to create mock ad campaigns for a plethora of brands using the skills and knowledge we have gotten from the classes within our major. Take a look to see the campaign strategies I have developed and how that has inspired creative work for my classmates.

Youtube TV

Bennington Pontoons

Within my Strategic Communications Campaigns class, we were asked to create an ad campaign for Bennington pontoons. We were able to have a client briefing with the people at Bennington where we got to ask questions and learn about the brand and the goals they were looking to achieve. For this campaign they were looking to market to a new audience, millennials. This then kicked off our research and work in crafting a campaign.

This is the creative brief I was able to put together through our research.

While taking a Psychology of Advertising class we were asked to select a product and then decide on a way to target our consumer through a specific psychological factor. Through our research, we decided to connect with the consumer by displaying the moments you are able to capture with a Ring doorbell rather than the usual security highlights approach.

Jarritos

Business Problem: Brand Share

Truth: Youtube TV has the same perks as any other streaming service

Tension: I don’t feel like I can rely on Youtube TV for live television because it isn’t cable

Main Idea: Never miss a moment again with Youtube TV